Sunday, 31 March 2013

BUSINESS FUN FACTS

* In 1987, American airlines decided to omit one olive from each salad course in the 1st class, as a result they made savings of $40 000
* Bank of America started operations as Bank of Italy.
* If the entire population of the world is taken as 100 then half of the total wealth would be held by 6 people.
* More than 90% of cab drivers in New York are immigrants from other countries.
* The Mall, the biggest departmental store in Washington D.C is 14 times bigger than the Vatican City.
* A tupperware party starts somewhere in the world every 23seconds.
* Kids in North America spend an average of about half a billion dollar annually on chewing gum.
* David Mc Connell named his company Avon after the birthplace of William Shakespeare , Stratford on Avon.
* Nauru a small island on the Western Pacific , has fossilized bird droppings as one of its chief exports.
* The soft drink industry spends more than $100 million a year in stopping thefts involving their vending machines.
 * * * kkkkk awesome stuff ...

Monday, 25 March 2013

INSIDER ON THE RICHEST MAN IN AFRICA.


Alingo Dangote(b on April 10,1957), is the Nigerian  founder and president of Dangote Group.He is known to be one the richest man in Africa. He ranked first in Nigeria in the Forbes 2008 list of the richest people in the world with a fortune estimated at 3.3 billion dollars.
 
In 2011
With an estimated current net worth of around US$ 13.8 billion, he was ranked by Forbes as the richest Nigerian citizen. He is also simultaneously the richest person of African descent in the world, surpassing Mohammed Al Amoudi ($12.3 billion) and Oprah Winfrey ($2.7 billion.)The Dangote consortium spans across many sectors of the Nigerian economy.The Dangote Group provides , cements ,sugar, salt, flour , rice, spaghettis, textile etc,,,,,,,,,at competitive prices.

As a nonpartisan and detribalized businessperson, he is generous to different political parties, religious groups and cultural institutions. Apart from providing employment to elite graduates from different ethnic backgrounds, he minimizes the level of crime by engaging youths who are school leavers in the area of transportation, packaging, security amongst others.

It may not be a wild assumption to say that every Nigerian has heard of his name because of the impact of his business. His products are in most homes across the country. Those who may not use his products would have passed some of his trailers by the way. He is into export, import, manufacturing, real estate and philanthropy. All these are rolled together into what is known as the Dangote Group.

Beginning
Born in Kano, his grand father, the late Alhaji Sanusi Dantata provided him with a small capital to start his own business, as was the practice then. He thus started business in Kano in 1977 trading in commodities and building materials. Alhaji Aliko Dangote moved to Lagos in June 1977 and continued trading in cement and commodities. Encouraged by tremendous success and increase in business activities, he incorporated two companies in 1981. These and others that followed now make up the conglomerate known as Dangote Group.

Tuesday, 19 March 2013

HOW TO MAKE YOUR BUSINESS PLAN STAND OUT

One of the first steps to business planning is determining your target market and why they would want to buy from you.For example, is the market you serve the best one for your product or service? Are the benefits of dealing with your business clear and are they aligned with customer needs? If you're unsure about the answers to any of these questions, take a step back and revisit the foundation of your business plan.The following tips can help you clarify what your business has to offer, identify the right target market for it and build a niche(position/slot) for yourself.

Be Clear About What You Have to Offer

Ask yourself: Beyond basic products or services, what are you really selling? Consider this example: Your town probably has several restaurants all selling one fundamental product—food. But each is targeted at a different need or clientele.One might be a drive-thru fast food restaurant, perhaps another sells pizza in a rustic Italian kitchen, and maybe there’s a fine dining seafood restaurant that specializes in wood-grilled fare. All these restaurants sell meals, but they sell them to targeted clientele looking for the unique qualities each has to offer. What they are really selling is a combination of product, value, ambiance and brand experience.
When starting a business, be sure to understand what makes your business unique. What needs does your product or service fulfill? What benefits and differentiators will help your business stand out from the crowd?

Don’t Become a Jack of All Trades-Learn to Strategise

It’s important to clearly define what you’re selling. You do not want to become a jack-of-all trades and master of none because this can have a negative impact on business growth. As a smaller business, it's often a better strategy to divide your products or services into manageable market niches. Small operations can then offer specialized goods and services that are attractive to a specific group of prospective buyers.

Identify Your Niche

Creating a niche for your business is essential to success. Often, business owners can identify a niche based on their own market knowledge, but it can also be helpful to conduct a market survey with potential customers to uncover untapped needs. During your research process, identify the following: 
  • Which areas your competitors are already well-established
  • Which areas are being ignored by your competitors
  • Potential opportunities for your business

DRAFTING A BUSINESS PLAN

A business plan is an essential roadmap for business success. This living document generally projects 3-5 years ahead and outlines the route a company intends to take to grow revenues.If you are just starting a business, you won't have as much information as an established company. Instead, focus on your experience and background as well as the decisions that led you to start this particular enterprise.Demonstrate that you have done thorough market analysis. Include information about a need or gap in your target market, and how your particular solutions can fill it. Convince the reader that you can succeed in your target market, then address your future plans.Things to include in the whole write up are :

  • Executive Summary
  • Company Description
  • Market Analysis
  • Organization and Management
  • Service or Product Line
  • Marketing and Sales
  • Funding requests
  • Financial Projections
These form a full package to successfully plot your business plan as they also help you look at the long run and endurance of your business.

Saturday, 16 March 2013

Hmm, so you have been telling yourself every single year, ' I have to and I will start that business' , declarations every 31st of December going 1st of January that ' this is my year, my business dream has got to start!' . GOOD MOVE , of course it is great to speak things into life but guess what, it will be all talk and no action if you don't start moving. The longer you prolong the longer it will take for you to hit that mark, so why not start now , & yes I mean now , site see , segment your market , budget & do all those things business people do. CLUELESS?? , don't worry the business insider is right here to take you step by step. Starting now, so you better draft your business plan...
Welcome to the business insider with m your girl Dee...